I was excited to receive my copy of Guidelines for Online Success after hearing so much about it. Beautifully made and full of contributions from some of the world’s best agencies, things were looking good. However, after reading the first 2 chapters I couldn’t help but feel a bit let down…

I was surprised at how little information there actually was on each topic. I mean, how can you cover something like viral in just three paragraphs and three dos and don’ts? Don’t get me wrong, I think the information in this book is very useful. I just thought it might be a bit more extensive rather than being packed full of images.

The good causes section written by Martin Hughes of WEFAIL is very funny though.