https://easilydistracted.co.uk Easily Distracted® | Leigh Whipday Fri, 19 Oct 2012 05:18:01 +0000 https://easilydistracted.co.uk en https://easilydistracted.co.uk/PEPSI-SOUND-OFF https://easilydistracted.co.uk/following/easilydistracted.co.uk/PEPSI-SOUND-OFF Fri, 19 Oct 2012 05:18:01 +0000 Easily Distracted® | Leigh Whipday 4282389 <img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff001_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff001_o.jpg" data-mid="22591791" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff002_960.jpg" width="960" height="882" width_o="960" height_o="882" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff002_o.jpg" data-mid="22591792" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff003_960.jpg" width="960" height="882" width_o="960" height_o="882" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff003_o.jpg" data-mid="22591814" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff004_960.jpg" width="960" height="882" width_o="960" height_o="882" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff004_o.jpg" data-mid="22591817" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff005_960.jpg" width="960" height="882" width_o="960" height_o="882" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff005_o.jpg" data-mid="22591820" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff006_960.jpg" width="960" height="882" width_o="960" height_o="882" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff006_o.jpg" data-mid="22591824" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff007_960.jpg" width="960" height="882" width_o="960" height_o="882" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff007_o.jpg" data-mid="22591826" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff008_960.jpg" width="960" height="761" width_o="960" height_o="761" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff008_o.jpg" data-mid="22591829" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff009_960.jpg" width="960" height="761" width_o="960" height_o="761" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff009_o.jpg" data-mid="22591831" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff010_960.jpg" width="960" height="761" width_o="960" height_o="761" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff010_o.jpg" data-mid="22591832" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff011_960.jpg" width="960" height="761" width_o="960" height_o="761" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff011_o.jpg" data-mid="22591834" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff012_960.jpg" width="960" height="761" width_o="960" height_o="761" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff012_o.jpg" data-mid="22591835" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff013_960.jpg" width="960" height="761" width_o="960" height_o="761" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff013_o.jpg" data-mid="22591837" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff014_960.jpg" width="960" height="761" width_o="960" height_o="761" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff014_o.jpg" data-mid="22591840" border="0" align="left"/><img src="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff015_960.jpg" width="960" height="761" width_o="960" height_o="761" src_o="http://payload99.cargocollective.com/1/0/5821/4282389/soundoff015_o.jpg" data-mid="22591842" border="0" align="left"/> PROJECT DETAILSAgency: FirstbornClient: PepsiView websiteOVERVIEWPepsi wanted to evolve their Sound Off site into a second screen application for its community during live events and beyond. Initially launched for the X Factor, Sound Off is a flexible framework allowing specific components to be added for any live event to encourage fans to interact whilst watching.Mobile, tablet and desktop versions of the browser based application were created to allow fans to interact with the rest of the community wherever they are. Working alongside the team at Firstborn, my role on the project was IA, design, Art Direction and Creative Direction. PROJECT DETAILSAgency: FirstbornClient: PepsiView websiteOVERVIEWPepsi wanted to evolve their Sound Off site into a second screen application for its community... https://easilydistracted.co.uk/CADILLAC-ATS-VS-THE-WORLD https://easilydistracted.co.uk/following/easilydistracted.co.uk/CADILLAC-ATS-VS-THE-WORLD Wed, 01 Aug 2012 21:54:05 +0000 Easily Distracted® | Leigh Whipday 3851454 <img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy001a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy001a_o.jpg" data-mid="20826373" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy003_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy003_o.jpg" data-mid="20076644" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy004_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy004_o.jpg" data-mid="20076649" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy005_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy005_o.jpg" data-mid="20076654" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy006_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy006_o.jpg" data-mid="20076657" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy007_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy007_o.jpg" data-mid="20076661" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy008_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy008_o.jpg" data-mid="20076664" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy009_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy009_o.jpg" data-mid="20076666" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy010_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy010_o.jpg" data-mid="20076668" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy011_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy011_o.jpg" data-mid="20076669" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy012_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy012_o.jpg" data-mid="20076671" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy013_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy013_o.jpg" data-mid="20076673" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy014_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy014_o.jpg" data-mid="20076676" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy015_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy015_o.jpg" data-mid="20076677" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy016_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy016_o.jpg" data-mid="20076679" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy017_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy017_o.jpg" data-mid="20076681" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy018_960.jpg" width="960" height="602" width_o="960" height_o="602" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy018_o.jpg" data-mid="20076682" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy019_960.jpg" width="960" height="594" width_o="960" height_o="594" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy019_o.jpg" data-mid="20076684" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy020_960.jpg" width="960" height="532" width_o="960" height_o="532" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy020_o.jpg" data-mid="20076685" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy021_960.jpg" width="960" height="689" width_o="960" height_o="689" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy021_o.jpg" data-mid="20076686" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/0/5821/3851454/caddy022_960.jpg" width="960" height="689" width_o="960" height_o="689" src_o="http://payload77.cargocollective.com/1/0/5821/3851454/caddy022_o.jpg" data-mid="20076688" border="0" align="left"/> PROJECT DETAILSAgency: Firstborn / FallonClient: CadillacView websiteOVERVIEWTo promote the launch of Cadillac's new ATS, the car was tested against some of the world's toughest environments. Working alongside Fallon, we created an HTML site that feels like Flash. Rich video content and images from four locations are integrated into a slick and immersive experience.A mobile site was also created which includes all of the same content and features as the desktop version. I worked on the project from IA, right through to final designs and worked closely with the development team and Fallon from start to finish. PROJECT DETAILSAgency: Firstborn / FallonClient: CadillacView websiteOVERVIEWTo promote the launch of Cadillac's new ATS, the car was tested against some of the... https://easilydistracted.co.uk/BROTHER https://easilydistracted.co.uk/following/easilydistracted.co.uk/BROTHER Mon, 25 Jun 2012 20:21:50 +0000 Easily Distracted® | Leigh Whipday 3650431 <img src="http://payload67.cargocollective.com/1/0/5821/3650431/brother1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload67.cargocollective.com/1/0/5821/3650431/brother1_o.jpg" data-mid="18931604" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/5821/3650431/brother2_960.jpg" width="960" height="600" width_o="960" height_o="600" src_o="http://payload67.cargocollective.com/1/0/5821/3650431/brother2_o.jpg" data-mid="18931605" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/5821/3650431/brother3_960.jpg" width="960" height="600" width_o="960" height_o="600" src_o="http://payload67.cargocollective.com/1/0/5821/3650431/brother3_o.jpg" data-mid="18931622" border="0" align="left"/> PROJECT DETAILSPersonal projectOVERVIEWTattoo design for a friend. The final tattoo will be a bit less complex because of the intricate line work. I'll post a picture of the final thing once it's done. PROJECT DETAILSPersonal projectOVERVIEWTattoo design for a friend. The final tattoo will be a bit less complex because of the intricate line work. I'll post a... https://easilydistracted.co.uk/GOLDEN https://easilydistracted.co.uk/following/easilydistracted.co.uk/GOLDEN Tue, 19 Jun 2012 21:46:39 +0000 Easily Distracted® | Leigh Whipday 3619437 <img src="http://payload65.cargocollective.com/1/0/5821/3619437/golden1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload65.cargocollective.com/1/0/5821/3619437/golden1_o.jpg" data-mid="18750083" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/5821/3619437/golden2_960.jpg" width="960" height="650" width_o="960" height_o="650" src_o="http://payload65.cargocollective.com/1/0/5821/3619437/golden2_o.jpg" data-mid="18750084" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/5821/3619437/golden3_960.jpg" width="960" height="650" width_o="960" height_o="650" src_o="http://payload65.cargocollective.com/1/0/5821/3619437/golden3_o.jpg" data-mid="18750086" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/5821/3619437/golden4_960.jpg" width="960" height="720" width_o="960" height_o="720" src_o="http://payload65.cargocollective.com/1/0/5821/3619437/golden4_o.jpg" data-mid="18750087" border="0" align="left"/> PROJECT DETAILSPersonal projectDownload PSDOVERVIEWA typography piece. Nothing more, nothing less. PROJECT DETAILSPersonal projectDownload PSDOVERVIEWA typography piece. Nothing more, nothing less. https://easilydistracted.co.uk/SOBE-COM https://easilydistracted.co.uk/following/easilydistracted.co.uk/SOBE-COM Thu, 19 Jan 2012 22:38:12 +0000 Easily Distracted® | Leigh Whipday 2641868 <img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe1b_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe1b_o.jpg" data-mid="14944543" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe2a_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe2a_o.jpg" data-mid="13422089" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe3a_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe3a_o.jpg" data-mid="13422090" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe4a_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe4a_o.jpg" data-mid="13422099" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe5a_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe5a_o.jpg" data-mid="13422103" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe6a_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe6a_o.jpg" data-mid="13422104" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe7_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe7_o.jpg" data-mid="13373143" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe8_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe8_o.jpg" data-mid="13373148" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe9b_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe9b_o.jpg" data-mid="13497945" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe10_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe10_o.jpg" data-mid="13373152" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe11a_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe11a_o.jpg" data-mid="13497952" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe12a_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe12a_o.jpg" data-mid="13497957" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641868/sobe13a_960.jpg" width="960" height="712" width_o="960" height_o="712" src_o="http://payload17.cargocollective.com/1/0/5821/2641868/sobe13a_o.jpg" data-mid="13497965" border="0" align="left"/> PROJECT DETAILSAgency: FirstbornClient: SoBeView websiteOVERVIEWFor the new SoBe.com, we wanted to create a website that had the pace and animation style of a Flash site, but was accessible on all browsers and devices. Built completely in HTML, it is the perfect home to show off SoBe’s range of Flavors With Benefits.The new site also shows Yvonne Strahovski wearing SoBe’s skinsuit for the 2012 Sports Illustrated Swimsuit Edition. Users can also find out more about each of the products and watch on-the-street flavour videos. PROJECT DETAILSAgency: FirstbornClient: SoBeView websiteOVERVIEWFor the new SoBe.com, we wanted to create a website that had the pace and animation style of a... https://easilydistracted.co.uk/SOBE-TRY-EVERYTHING https://easilydistracted.co.uk/following/easilydistracted.co.uk/SOBE-TRY-EVERYTHING Thu, 19 Jan 2012 22:12:45 +0000 Easily Distracted® | Leigh Whipday 2641598 <img src="http://payload17.cargocollective.com/1/0/5821/2641598/try1a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try1a_o.jpg" data-mid="13422402" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641598/try2_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try2_o.jpg" data-mid="13372694" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641598/try3_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try3_o.jpg" data-mid="13372696" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641598/try4_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try4_o.jpg" data-mid="13372697" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641598/try5_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try5_o.jpg" data-mid="13372699" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641598/try6_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try6_o.jpg" data-mid="13372700" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641598/try7_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try7_o.jpg" data-mid="13372701" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641598/try8_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try8_o.jpg" data-mid="13372703" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641598/try9_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try9_o.jpg" data-mid="13372705" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/5821/2641598/try10_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try10_o.jpg" data-mid="13372707" border="0" align="left"/> PROJECT DETAILSAgency: FirstbornClient: SoBeWatch the videos: 1 2OVERVIEWWe worked on a nine month campaign for SoBe encouraging its fans to ‘try everything’. The aim was to inspire people to try things they had never tried before through a series of online experiences, whilst also driving trial for each of SoBe’s 33 flavours.The experiences included a staring contest with Kate Upton, where users’ webcams tracked the position of their eyes, milking a cow to 80‘s exercise music, making out with the office hottie and learning to be an air guitar champion. PROJECT DETAILSAgency: FirstbornClient: SoBeWatch the videos: 1 2OVERVIEWWe worked on a nine month campaign for SoBe encouraging its fans to ‘try everything’.... https://easilydistracted.co.uk/MULLER https://easilydistracted.co.uk/following/easilydistracted.co.uk/MULLER Sun, 15 Jan 2012 21:05:20 +0000 Easily Distracted® | Leigh Whipday 2612665 <img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller1_o.jpg" data-mid="13219435" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller2a_960.jpg" width="960" height="611" width_o="960" height_o="611" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller2a_o.jpg" data-mid="13422144" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller3_960.jpg" width="960" height="672" width_o="960" height_o="672" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller3_o.jpg" data-mid="13219439" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller4_960.jpg" width="960" height="574" width_o="960" height_o="574" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller4_o.jpg" data-mid="13219440" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller5_960.jpg" width="960" height="517" width_o="960" height_o="517" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller5_o.jpg" data-mid="13219442" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller6_960.jpg" width="960" height="667" width_o="960" height_o="667" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller6_o.jpg" data-mid="13219444" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller7_960.jpg" width="960" height="667" width_o="960" height_o="667" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller7_o.jpg" data-mid="13219446" border="0" align="left"/> PROJECT DETAILSAgency: Code ComputerloveClient: MüllerOVERVIEWWe successfully pitched to become one of Müller’s digital agencies with with a concept called ‘Müller Goodness Corner’. The idea was to show how the brand uses locally sourced produce in their range of yoghurts.We created a model of a farming landscape and comped it on top of a yoghurt pot. The landscape could be explored by users to find information on their local farms and to enter a competition to win a family trip to a farm activity day. PROJECT DETAILSAgency: Code ComputerloveClient: MüllerOVERVIEWWe successfully pitched to become one of Müller’s digital agencies with with a concept called... https://easilydistracted.co.uk/EUROSPORT https://easilydistracted.co.uk/following/easilydistracted.co.uk/EUROSPORT Sun, 15 Jan 2012 20:41:32 +0000 Easily Distracted® | Leigh Whipday 2612561 <img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro1a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro1a_o.jpg" data-mid="13421563" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro2a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro2a_o.jpg" data-mid="13421564" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro3a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro3a_o.jpg" data-mid="13421565" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro4_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro4_o.jpg" data-mid="13218982" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro5_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro5_o.jpg" data-mid="13218986" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro6_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro6_o.jpg" data-mid="13218990" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro7_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro7_o.jpg" data-mid="13218991" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro8_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro8_o.jpg" data-mid="13218993" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro9_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro9_o.jpg" data-mid="13218996" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro10_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro10_o.jpg" data-mid="13218997" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro11_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro11_o.jpg" data-mid="13218999" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro12_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro12_o.jpg" data-mid="13219000" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro13_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro13_o.jpg" data-mid="13219002" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612561/euro14_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612561/euro14_o.jpg" data-mid="13219005" border="0" align="left"/> PROJECT DETAILSAgency: TronicClient: EurosportOVERVIEWI worked with Tronic Studio on a pitch for a complete network rebrand for Eurosport. The elements of the rebrand included logos for all of the various channels, idents, on screen graphics and promotional spots.For Eurosport I used the concept of competition throughout all of the work and for Eurosport 2 (the alternative sports channel), I used a theme of adrenaline. PROJECT DETAILSAgency: TronicClient: EurosportOVERVIEWI worked with Tronic Studio on a pitch for a complete network rebrand for Eurosport. The elements of the... https://easilydistracted.co.uk/SAATCHI-ONLINE-GALLERY https://easilydistracted.co.uk/following/easilydistracted.co.uk/SAATCHI-ONLINE-GALLERY Sun, 15 Jan 2012 20:22:51 +0000 Easily Distracted® | Leigh Whipday 2612532 <img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi1_o.jpg" data-mid="13218535" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi2_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi2_o.jpg" data-mid="13218536" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi3_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi3_o.jpg" data-mid="13218537" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi4_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi4_o.jpg" data-mid="13218538" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi5_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi5_o.jpg" data-mid="13218541" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi6_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi6_o.jpg" data-mid="13218545" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi7_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi7_o.jpg" data-mid="13218552" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi8_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi8_o.jpg" data-mid="13218558" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi9_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi9_o.jpg" data-mid="13218562" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi9b_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi9b_o.jpg" data-mid="13218567" border="0" align="left"/> PROJECT DETAILSAgency: TronicClient: Saatchi GalleryOVERVIEWI worked on a pitch with Tronic Studio for the online home of the Saatchi Gallery. Rather than just a standard website, we wanted to create a world where visitors could virtually explore and interact with each other to discuss the artists' work.Users could also talk directly with the artists via a chat feature to give them a more personal experience whilst learning about their work. Other features included favouriting, commenting and an advanced search. PROJECT DETAILSAgency: TronicClient: Saatchi GalleryOVERVIEWI worked on a pitch with Tronic Studio for the online home of the Saatchi Gallery. Rather than just a... https://easilydistracted.co.uk/NIKE-78 https://easilydistracted.co.uk/following/easilydistracted.co.uk/NIKE-78 Sun, 15 Jan 2012 20:07:37 +0000 Easily Distracted® | Leigh Whipday 2612497 <img src="http://payload15.cargocollective.com/1/0/5821/2612497/nike1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612497/nike1_o.jpg" data-mid="13218158" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612497/nike2_960.jpg" width="960" height="600" width_o="960" height_o="600" src_o="http://payload15.cargocollective.com/1/0/5821/2612497/nike2_o.jpg" data-mid="13218159" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612497/nike3_960.jpg" width="960" height="600" width_o="960" height_o="600" src_o="http://payload15.cargocollective.com/1/0/5821/2612497/nike3_o.jpg" data-mid="13218162" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/5821/2612497/nike4_960.jpg" width="960" height="600" width_o="960" height_o="600" src_o="http://payload15.cargocollective.com/1/0/5821/2612497/nike4_o.jpg" data-mid="13218168" border="0" align="left"/> PROJECT DETAILSPersonal projectOVERVIEWWorking alongside some of the creative team from Code Computerlove, I worked on a project called ‘Nike 78’, in which designers were asked to challenge the function of a pair of Nike training shoes.For my part in the project I concepted a sensory deprivation tank with a difference. Mysterious black cubes would be placed in various locations around the world, which people could enter into. The dark room would come to life by reacting to their movements. PROJECT DETAILSPersonal projectOVERVIEWWorking alongside some of the creative team from Code Computerlove, I worked on a project called ‘Nike 78’, in which...