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	<title>Easily Distracted</title>
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	<link>https://easilydistracted.co.uk</link>
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	<pubDate>Sat, 31 Jan 2009 14:48:06 +0000</pubDate>
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		<title>The Eye of the Beholder</title>
		<link>https://easilydistracted.co.uk/?p=137</link>
		<comments>https://easilydistracted.co.uk/?p=137#comments</comments>
		<pubDate>Sat, 31 Jan 2009 14:48:06 +0000</pubDate>
		<dc:creator>Leigh Whipday</dc:creator>
		
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">https://easilydistracted.co.uk/?p=137</guid>
		<description><![CDATA[
This is a quick design I did for my friend Peter Smyth to use in his pitch to the BBC. He was presenting an idea for a programme for BBC Three called The Eye of the Beholder. The aim of the pitch was to win a four month internship, which he won.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-139" title="eye_of_the_beholder" src="http://ed.designbyfoundation.com/wp-content/uploads/2009/01/eye_of_the_beholder1.jpg" alt="" width="450" height="338" /></p>
<div>This is a quick design I did for my friend Peter Smyth to use in his pitch to the <a href="http://www.bbc.co.uk" target="_blank">BBC</a>. He was presenting an idea for a programme for BBC Three called The Eye of the Beholder. The aim of the pitch was to win a four month internship, which he won.</div>
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			<wfw:commentRss>https://easilydistracted.co.uk/?feed=rss2&amp;p=137</wfw:commentRss>
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		<title>The Genius of Guinness</title>
		<link>https://easilydistracted.co.uk/?p=133</link>
		<comments>https://easilydistracted.co.uk/?p=133#comments</comments>
		<pubDate>Tue, 06 Jan 2009 20:53:00 +0000</pubDate>
		<dc:creator>Leigh Whipday</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">https://easilydistracted.co.uk/?p=133</guid>
		<description><![CDATA[
A friend sent me this. Brilliant.
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="450" height="361" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ep3rlehzEUM&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="450" height="361" src="http://www.youtube.com/v/ep3rlehzEUM&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>A friend sent me this. Brilliant.</p>
]]></content:encoded>
			<wfw:commentRss>https://easilydistracted.co.uk/?feed=rss2&amp;p=133</wfw:commentRss>
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		<title>FTPE Website</title>
		<link>https://easilydistracted.co.uk/?p=126</link>
		<comments>https://easilydistracted.co.uk/?p=126#comments</comments>
		<pubDate>Wed, 26 Nov 2008 19:26:55 +0000</pubDate>
		<dc:creator>Leigh Whipday</dc:creator>
		
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">https://easilydistracted.co.uk/?p=126</guid>
		<description><![CDATA[
Finally, after lots of hard work the First Transpennine Express website has gone live. I did all of the design and animation at Code and the illustrations were done by Migy. It&#8217;s bursting with colour and fun and certainly not what you&#8217;d expect from a train website. We&#8217;ll be adding new features in the coming months [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-127" title="tpe" src="http://ed.designbyfoundation.com/wp-content/uploads/2008/11/tpe.jpg" alt="" width="450" height="338" /></p>
<p>Finally, after lots of hard work the <a href="http://www.tpexpress.co.uk/" target="_blank">First Transpennine Express website</a> has gone live. I did all of the design and animation at <a href="http://www.codecomputerlove.com/" target="_blank">Code</a> and the illustrations were done by <a href="http://www.migy.com/" target="_blank">Migy</a>. It&#8217;s bursting with colour and fun and certainly not what you&#8217;d expect from a train website. We&#8217;ll be adding new features in the coming months too so keep checking back for updates.</p>
<p>Check it out <a href="http://www.tpexpress.co.uk/" target="_blank">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://easilydistracted.co.uk/?feed=rss2&amp;p=126</wfw:commentRss>
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		<title>Matalan Retail Site</title>
		<link>https://easilydistracted.co.uk/?p=121</link>
		<comments>https://easilydistracted.co.uk/?p=121#comments</comments>
		<pubDate>Wed, 26 Nov 2008 18:53:49 +0000</pubDate>
		<dc:creator>Leigh Whipday</dc:creator>
		
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">https://easilydistracted.co.uk/?p=121</guid>
		<description><![CDATA[
The Matalan retail site went live today. I worked with John Lander on the design of the site for Code.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-122" title="matalan" src="http://ed.designbyfoundation.com/wp-content/uploads/2008/11/matalan.jpg" alt="" width="450" height="338" /></p>
<p>The <a href="http://www.matalanonline.co.uk/" target="_blank">Matalan retail site</a> went live today. I worked with <a href="http://somethingnifty.tumblr.com/" target="_blank">John Lander</a> on the design of the site for <a href="http://www.codecomputerlove.com/" target="_blank">Code</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://easilydistracted.co.uk/?feed=rss2&amp;p=121</wfw:commentRss>
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		<title>Epson Characters</title>
		<link>https://easilydistracted.co.uk/?p=116</link>
		<comments>https://easilydistracted.co.uk/?p=116#comments</comments>
		<pubDate>Mon, 24 Nov 2008 20:34:42 +0000</pubDate>
		<dc:creator>Leigh Whipday</dc:creator>
		
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">https://easilydistracted.co.uk/?p=116</guid>
		<description><![CDATA[
These are some characters I created for the Epson 40th anniversary microsite we did at Code. They weren&#8217;t used in the end but I like them anyway.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-117" title="epson_characters" src="http://ed.designbyfoundation.com/wp-content/uploads/2008/11/epson_characters.jpg" alt="" width="450" height="338" /></p>
<p>These are some characters I created for the Epson 40th anniversary microsite we did at <a href="http://www.codecomputerlove.com" target="_blank">Code</a>. They weren&#8217;t used in the end but I like them anyway.</p>
]]></content:encoded>
			<wfw:commentRss>https://easilydistracted.co.uk/?feed=rss2&amp;p=116</wfw:commentRss>
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		<title>Hobnox Audio</title>
		<link>https://easilydistracted.co.uk/?p=111</link>
		<comments>https://easilydistracted.co.uk/?p=111#comments</comments>
		<pubDate>Mon, 24 Nov 2008 19:55:51 +0000</pubDate>
		<dc:creator>Leigh Whipday</dc:creator>
		
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">https://easilydistracted.co.uk/?p=111</guid>
		<description><![CDATA[
One of the most amazing things I&#8217;ve ever seen done in Flash. Hobnox Audio is like Reason, but built using Flash. Have a go, it&#8217;s ace.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-112" title="hobnox_audio" src="http://ed.designbyfoundation.com/wp-content/uploads/2008/11/hobnox_audio.jpg" alt="" width="450" height="338" /></p>
<p>One of the most amazing things I&#8217;ve ever seen done in Flash. <a href="http://www.hobnox.com/index.1056.en.html" target="_blank">Hobnox Audio</a> is like Reason, but built using Flash. Have a go, it&#8217;s ace.</p>
]]></content:encoded>
			<wfw:commentRss>https://easilydistracted.co.uk/?feed=rss2&amp;p=111</wfw:commentRss>
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		<title>Baby Moviestar</title>
		<link>https://easilydistracted.co.uk/?p=93</link>
		<comments>https://easilydistracted.co.uk/?p=93#comments</comments>
		<pubDate>Tue, 18 Nov 2008 20:27:38 +0000</pubDate>
		<dc:creator>Leigh Whipday</dc:creator>
		
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">https://easilydistracted.co.uk/?p=93</guid>
		<description><![CDATA[
Woohoo! The Huggies Baby Moviestar microsite I designed and animated for Code recently won a DADI award for &#8216;Best Campaign Which Became Viral&#8216;. This was on top of the silver it won at this year&#8217;s Roses Advertising Awards.
Actionscript was all done by my good friend and Flash hero Stu Hamilton.
Have a look at the site here.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-95" title="babymoviestar" src="http://ed.designbyfoundation.com/wp-content/uploads/2008/11/babymoviestar.jpg" alt="" width="450" height="338" /></p>
<p>Woohoo! The <a href="http://www.huggiesclub.com/uk/moviestar" target="_blank">Huggies Baby Moviestar</a> microsite I designed and animated for <a href="http://www.codecomputerlove.com/" target="_blank">Code</a> recently won a DADI award for &#8216;<a href="http://www.dadiawards.com/categories/461/HUGGIES_MOVIESTAR_VIRAL_DOUBLES_NUMBER_OF_VISITORS_TO_SITE.html" target="_blank">Best Campaign Which Became Viral</a>&#8216;. This was on top of the silver it won at this year&#8217;s <a href="http://www.thedrum.co.uk/events/1-roses-advertising-awards-2008/categories/" target="_blank">Roses Advertising Awards</a>.</p>
<p>Actionscript was all done by my good friend and Flash hero <a href="http://creativewax.co.uk/" target="_blank">Stu Hamilton</a>.</p>
<p>Have a look at the site <a href="http://www.huggiesclub.com/uk/moviestar" target="_blank">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://easilydistracted.co.uk/?feed=rss2&amp;p=93</wfw:commentRss>
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		<title>M-Party Microsite</title>
		<link>https://easilydistracted.co.uk/?p=75</link>
		<comments>https://easilydistracted.co.uk/?p=75#comments</comments>
		<pubDate>Mon, 17 Nov 2008 19:56:00 +0000</pubDate>
		<dc:creator>Leigh Whipday</dc:creator>
		
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">https://easilydistracted.co.uk/?p=75</guid>
		<description><![CDATA[
This is the microsite I&#8217;ve recently designed and animated for Matalan&#8217;s M-Party stores for Code. Go to the Matalan homepage and follow the M-Party link from the left-navigation to check it out.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-90" title="mparty1" src="http://ed.designbyfoundation.com/wp-content/uploads/2008/11/mparty1.jpg" alt="" width="450" height="338" /></p>
<p>This is the microsite I&#8217;ve recently designed and animated for Matalan&#8217;s M-Party stores for <a href="http://www.codecomputerlove.com/" target="_blank">Code</a>. Go to the <a href="http://www.matalan.co.uk/pages/home" target="_blank">Matalan homepage</a> and follow the M-Party link from the left-navigation to check it out.</p>
]]></content:encoded>
			<wfw:commentRss>https://easilydistracted.co.uk/?feed=rss2&amp;p=75</wfw:commentRss>
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		<title>The Beast Is Back</title>
		<link>https://easilydistracted.co.uk/?p=72</link>
		<comments>https://easilydistracted.co.uk/?p=72#comments</comments>
		<pubDate>Mon, 17 Nov 2008 19:36:04 +0000</pubDate>
		<dc:creator>Leigh Whipday</dc:creator>
		
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">https://easilydistracted.co.uk/?p=72</guid>
		<description><![CDATA[
One of my favourite illustrators, Christopher Lee has added some cool new work to his site www.thebeastisback.com.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-86" title="chris_lee1" src="http://ed.designbyfoundation.com/wp-content/uploads/2008/11/chris_lee1.jpg" alt="" width="450" height="338" /></p>
<p>One of my favourite illustrators, Christopher Lee has added some cool new work to his site <a href="http://www.thebeastisback.com/" target="_blank">www.thebeastisback.com</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://easilydistracted.co.uk/?feed=rss2&amp;p=72</wfw:commentRss>
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		<item>
		<title>Off with my head</title>
		<link>https://easilydistracted.co.uk/?p=63</link>
		<comments>https://easilydistracted.co.uk/?p=63#comments</comments>
		<pubDate>Tue, 11 Nov 2008 20:56:41 +0000</pubDate>
		<dc:creator>Leigh Whipday</dc:creator>
		
		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">https://easilydistracted.co.uk/?p=63</guid>
		<description><![CDATA[
I was excited to receive my copy of Guidelines for Online Success after hearing so much about it. Beautifully made and full of contributions from some of the world&#8217;s best agencies, things were looking good. However, after reading the first 2 chapters I couldn&#8217;t help but feel a bit let down&#8230;
I was surprised at how [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-83" title="guidelines1" src="http://ed.designbyfoundation.com/wp-content/uploads/2008/11/guidelines1.jpg" alt="" width="450" height="338" /></p>
<p>I was excited to receive my copy of Guidelines for Online Success after hearing so much about it. Beautifully made and full of contributions from some of the world&#8217;s best agencies, things were looking good. However, after reading the first 2 chapters I couldn&#8217;t help but feel a bit let down&#8230;</p>
<p>I was surprised at how little information there actually was on each topic. I mean, how can you cover something like viral in just three paragraphs and three dos and don&#8217;ts? Don&#8217;t get me wrong, I think the information in this book is very useful. I just thought it might be a bit more extensive rather than being packed full of images.</p>
<p>The good causes section written by Martin Hughes of <a href="http://wefail.com/" target="_blank">WEFAIL</a> is very funny though.</p>
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			<wfw:commentRss>https://easilydistracted.co.uk/?feed=rss2&amp;p=63</wfw:commentRss>
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