Hello there, my name is Leigh Whipday and I'm a freelance Creative Director / Art Director / Designer.
This is a selection of my professional and personal work. If you’d like to work together .
PROJECT DETAILS
Agency: Firstborn / Fallon
Client: Cadillac
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OVERVIEW
To promote the launch of Cadillac's new ATS, the car was tested against some of the world's toughest environments. Working alongside Fallon, we created an HTML site that feels like Flash. Rich video content and images from four locations are integrated into a slick and immersive experience.
A mobile site was also created which includes all of the same content and features as the desktop version. I worked on the project from IA, right through to final designs and worked closely with the development team and Fallon from start to finish.
PROJECT DETAILS
Agency: Firstborn
Client: Pepsi
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OVERVIEW
Pepsi wanted to evolve their Sound Off site into a second screen application for its community during live events and beyond. Initially launched for the X Factor, Sound Off is a flexible framework allowing specific components to be added for any live event to encourage fans to interact whilst watching.
Mobile, tablet and desktop versions of the browser based application were created to allow fans to interact with the rest of the community wherever they are. Working alongside the team at Firstborn, my role on the project was IA, design, Art Direction and Creative Direction.
PROJECT DETAILS
Agency: Firstborn
Client: SoBe
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OVERVIEW
For the new SoBe.com, we wanted to create a website that had the pace and animation style of a Flash site, but was accessible on all browsers and devices. Built completely in HTML, it is the perfect home to show off SoBe’s range of Flavors With Benefits.
The new site also shows Yvonne Strahovski wearing SoBe’s skinsuit for the 2012 Sports Illustrated Swimsuit Edition. Users can also find out more about each of the products and watch on-the-street flavour videos.
PROJECT DETAILS
Agency: Firstborn
Client: Ford
OVERVIEW
The 2012 Mustang customizer allows users to make their perfect car and then take it into battle against their friends. Users can choose from four base models and view them from different angles, and in different locations as they build their dream cars.
Battle Mode sees users taking on friends through Facebook connect, or competing against complete strangers to see who’s Mustang is king. As a reward for participation, badges can be won for voting, wins and recruiting.
PROJECT DETAILS
Personal project
OVERVIEW
Tattoo design for a friend. The final tattoo will be a bit less complex because of the intricate line work. I'll post a picture of the final thing once it's done.
